Pro Golf Newsletter
Apathy in the golf industry!
Now, it's one of those songs that make me hate mail, but you have to say …
One of the things that I am surprised about the golf industry vs martial arts industry that used to drive, is apathy. It was evident there too, but nothing like the level of activity courses. I guess the difference is that in Karate to the caregiver almost always the person who writes the checks. Whereas in the business of golf is only if a small percentage of the time. Even when it comes to the person writing the check, they are too willing to abandon critical sales and marketing decisions for others.
Examples of the apathy of recent years:
Let's start close to home. Only 15% of my own partners have participated in our last promotion (David Frost Putting Guide) which, incidentally, not without cost. All they had to do was to say YES to the promotion and my team did the rest! Now, people who had a nice response with a total of more than 15,000 responses to date: new data new businesses and add value to the customer SPIFF!
All I had to say was YES to get our e-mail!
Another example would be a daily charge hours is not the starting line! This is easier than ever to collect data from players, the players themselves who will play for the club!
I just finished, I think my 1019th visit private club where members want more power, but the director of membership has never read a book sale ever, I went to a seminar and the sale has never been any kind of sales training at all! This shows the apathy at all levels, the director is not going to buy a book, the manager does not insist in the purchase of books or training in the company and the owner / ironing Administrative / a permit from the lack of 101 sales.
Read the book listen to the tapes, take the best seminar I do or not do!
Check out the management of companies in the first plan ", almost everyone uses web technology cheapest exactly the same society. However, this does not mean that the company is not good or not offering a fair price to the relationship value, but think about it. Why would anyone Golf Technology Limited company by selling?
I'll tell you why the apathy?
Simply can not bother to review the progress of the other major technology companies including mine! If they did, they could not in conscience remain with the company that used now. And while they pay the other hand, they would actually gain significantly from better technology.
Do you read books, manuals, newsletters or e-mail in the golf industry? It amazes me when people send me nasty grams unsubscribe from my newsletter, because they do not like the theme or tone of a specific bulletin (which will receive a bouquet of flowers!). No matter how much you do not like me, who must be crazy to see what I'm doing if you are a club manager, golf professional, Director of Membership or any other person in the golf industry.
WHY Because I'm indifferent I want to be strong. I subscribe to literally hundreds of newsletters, including those who can not stand, but that's OK, I want to stay on top of my game and do what I need know what each one does because I know what works and what does not, this newsletter is a simple one-stop shop for the United Nations-apathetic! Above all do something!
About the Author
Andrew Wood is the world’s leading expert on golf related marketing. He is the author of over 20 books including Cunningly Clever Marketing, The Golf Marketing Bible, How to Market Your Club on the Internet and The Membership Sales Success System. Andrew speaks worldwide on sales and marketing topics and is in high demand as a copywriter and marketing consultant. He is also the CEO and Owner of multiple golf marketing companies including Legendary Marketing and Legendary Golf Management.
Senior Pro Newsletter 8
