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The Truth About Amazon.com

1.History and business model:

Amazon was founded in 1994, stimulated by Bezos calls his framework of minimization of regret, their efforts to push back the end of life despite a claim by not betting on the Internet gold rush.1 Lore often that Bezos wrote its business plan while he and his wife has a 1988 Chevrolet Blazer from Fort Worth, Texas, in Bellevue, Washington, even though this story is largely apocryphal according to employees in the early company.original research?

The company began operating as an online bookstore's name (as in Cadabra.com abracadabra), a name Bezos quickly abandoned due to their sound as "corpse." Although most large bookstores brick and mortar and catalog orders Mail books might offer 200,000 titles, an online bookstore could offer many more. Bezos renamed his company "Amazon" after that the world's largest river.

The company was incorporated in 1994 in Washington, began operations in July 1995 and reincorporated in Delaware in 1996. The first book was sold by Douglas Hofstadter Concepts and Creative Analogies Fluid Amazon.com: Computer models of the fundamentals of its bid had Thought.Amazon.com initial public May 15, 1997, trading on the NASDAQ exchange under the symbol of the Amazon at an introductory price of $ 18.00 per share (equivalent to $ 1.50 U.S. after three capital increases during late 1990).

initial business plan was unusual Amazon: the company does not expect to achieve the benefit of four five years. In retrospect, the strategy has been effective. Amazon has grown at a rapid pace in the 1990s when many other Internet companies grew at an incredibly rapid pace.

Amazon "slow" growth caused a number of its stockholders to complain, saying that the company has not been reached return fairly quickly. When the bubble burst of the dot-com and many e-companies went bankrupt, Amazon persevered and finally turned its first profit in the fourth quarter of 2002: a meager U.S. $ 5 million, just 1 ¢ per share, on revenue of U.S. $ more than 1 billion, but it is important symbolically.

The company has since remained profitable: the profit Net income was $ 35.3 million in 2003 U.S. dollars, U.S. 588.5 million in 2004, 359 million in 2005 and U.S. $ 190,000,000 in 2006 (including a U.S. $ 662,000,000 R & D charge in 2006). However, the combined benefit of the company remain negative. In September 2007, the accumulated deficit totaled 1.58 billion.

Revenues continued to grow thanks to product diversification and international presence: $ 3.9 billion in 2002, U.S. $ 5,300,000,000 in 2003 $ U.S. 6.9 billion in 2004, U.S. $ 8,500,000,000 2005 and 10.7 million in 2006. On November 21, 2005, Amazon entered the S & P 500, replacing AT & T after its merger with SBC Communications.

Time Magazine named Bezos Person of the Year 1999 in recognition of the company's success in popularizing online shopping

Operator Associations
Web sites of Borders (borders.com, borders.co.uk), Waldenbooks (waldenbooks.com), Virgin Megastores (virginmega.com), CDNOW (cdnow.com) and HMV (Hmv.com) are made and hosted by Amazon. Until June 30, 2006, typing ToysRUs.com into a browser even increase Amazon.com 's Toys & Games tab, but this relationship has aa terminated following a lawsuit.4.

Amazon.com powers and operates retail web sites for less than the goal, the NBA, Sears Canada, Sears UK, cosmetic benefits, Bebe Stores Timex Corporation, Marks & Spencer, Mothercare, Lacoste and Bombay Company, now defunct. For a growing number of customers of the company, Currently, the traders in the United Kingdom, Marks & Spencer and Mothercare, Amazon provides a unified multichannel platform from which a customer can either interact with the site of sale terminals independent stores and telephone service operators to customers.

It also powers AOL Shop @ AOL service via Web Services technology.

The company's world headquarters is located in Seattle, Beacon Hill in Washington. It has offices in other parts of Greater Seattle, including Union Station and downtown Columbia.

2.The product lines:

Amazon has steadily poured into the retail sales of music CDs, videos and DVDs, software, consumer electronics, kitchenware, tools, lawn and garden items, toys and games, baby products, clothing, sporting goods, gourmet food, jewelry, watches, health and personal care, beauty, musical instruments, industrial and scientific supplies, groceries and more.

The Amazon.com auction company launched its own auction site in service in March 1999. However, it erodes the juggernaut of growth of industry pioneer eBay. Amazon Sales auction was followed by the launch of a company called fixed-price contract in September 1999 Auctions, and a non Sotheby's / Amazon sothebys.amazon.com called in November. Auctions Although not up to their expectations, which laid the foundation for successful service Amazon launched in 2001 Market, which allows customers sell used books, CDs, DVDs and other products with new items. Amazon Marketplace's main rival today is eBay's Half.com service.

Top August 5th, 2005, Amazon began selling products under their own label, "Pinzon" initial applications of the mark has been suggested that the company intends to focus on textiles, cooking utensils and other household items goods.In March 2007, the company applied to expand the brand to cover a broad and diversified list of property and record a PINZON new design made the word "in stylized letters with a notched letter O whose space appears at the" one "position." 6. The list products approved for the coverage of the brand has expanded to include items such as paints, carpets, wallpaper, hair accessories, clothing, footwear, headgear, cleaning products, and jewelry.

On May 16, 2007 Amazon announced its intention to launch its own online music store launched store.The in public beta September 25, 2007, selling downloads exclusively in MP3 format without digital rights management.

August 2007, Amazon announced Amazon Fresh, grocery service offering perishable and nonperishable. Customers can receive orders or have them delivered at home. Delivery is initially restricted residents of Mercer Island, Washington, a wealthy suburb of Seattle.

3.Website:

A popular feature of Amazon is the ability for users submit their comments to the website of each product. As part of its review, users must rate the product on a rating scale of one to five stars. Such rating scales provide a basic idea of the popularity and reliability of a product.

The control function is an important and strong influence on customers and one of the main reasons the success of amazon.com books for sale. As with book reviews anywhere, the buyer beware that all reviewers have bias. In normal circumstances, the reader comments at least once a modest assessment of a particular book.

Due to which is an open forum, the player may receive a variety of perspectives. However, the anonymity of web reviewers increases the chances of abuse as self-praise, praise friends, or malicious criticism. This was confirmed in 2004 when the original comments were made public by accident in an Amazon site, and some authors openly confirmed their positive reviews of their own books.

Amazon offers an additional option for Badging commentators, for example, indicate the name of "reality" the examiner (based on a credit card) or to indicate that the reviewer is one of the "top" (most popular) reviewers. Some books have more than thousand reviews (eg Ayn Rand's Atlas Shrugged), but many books, especially the newer ones do not.

The U.S. site in general has more sites critics, but other countries offer the possibility of other reviewers. A notice posted on a site is not necessarily visible on another site.

Look inside the book is a feature that allows customers to search for keywords in the text of many books in the public catalog.The started with 120,000 titles (33 million pages text) on October 23, 2003. There are currently about 250,000 books in the program. Amazon has cooperated with 130 publishers that users can perform these searches.

To avoid copyright violations, Amazon.com does not return the computer-readable text of the book, but rather an image of the relevant page, printing off, and imposes limits on the number of pages in a book only one user can access. Amazon plans to start the search inside the book internationally. In addition, customers can buy access to book online via the Amazon Upgrade program, although the selection of law books to this service is limited today.

According to information in Amazon.com discussion forums, Amazon gets about 40% of its sales from affiliates, whom they call "Associates." A franchisee is an independent seller or business that receives a commission for referring customers to Amazon.com.

Associate To do this, place links on their websites to the Amazon homepage or to specific products. Where a benchmark result in the sale, the shareholder receives a Committee of the Amazons. Worldwide, Amazon has "more than 900,000 members" in its affiliate programs. Shareholders can access the Amazon catalog directly to their Web sites with Amazon Web Services (AWS) XML services.

Amazon has been one of the first online companies to establish an affiliate marketing program.AStore is a new product that allows Associate to join a subset of integrated products in Amazon or links from another site.

According to the website audience measurement Compete.com, Amazon attracts about 50 million U.S. consumers to its Web site on a monthly basis.

4.Noteworthy events:

In 2002, Amazon became the exclusive distributor for the well-publicized Segway Human Transport. Bezos was an early supporter of the Segway before its details were made public.

The June 21, 2003, Amazon coordinated what was at that time one of the largest sales and distribution events in e-commerce history with the sale of over 1.3 million copies of Harry Potter and the Order of the Phoenix, and beaten by Harry Potter and the Deathly Hallows with a sale of over 2 million copies pre-ordered in 2007.

On July 16, September 2005, Amazon celebrated its 10th anniversary with a concert broadcast around the world are living with host Bill Maher and artists such as Bob Dylan and Norah Jones.

5.Donations:

In 2001, Amazon has been one of the first online stores to start accepting donations to the Red Cross on behalf of 9 / 11 victims. For several days, the company has dedicated its home page that any necessary cause.citation

In 2004, Amazon launched its function Presidential candidates, by which customers can donate $ 5 and the U.S. $ 200 to U.S. Presidential campaigns hope, resurrection Amazon Honor System for that purpose. The honor system was launched in 2001 as a means Amazon customers to "tip" their "favorite Web sites and buy digital content on the Web, "Amazon collecting 2.9% of the payment plus a lump sum of U.S. $ 0.30. It has never been arrested, but had gone disuse.

In late 2004, with the catastrophic earthquake and tsunami in the Indian Ocean, Amazon set up an online donation channel to the Red Cross American with the Honor System, waiving its processing fee. As of January 3, 2005, more than 162,000 people had donated more than $ 13.1 million in this way.

In the same week, Amazon created similar channels for organizations to British, Canadian, French, German and Japanese Red Cross through its international sites. Over 7,000 Britons donated more than U.S. $ 350,000, 900 Canadians over U.S. $ 56,000, $ 23,000 in 660 French, more 2900 U.S. German $ 145,000, Japanese and U.S. $ 1,900 more than 66,000.

Amazon has reactivated its red channel Don Cruz, when Hurricane Katrina in late August 2005. On September 8, over 98,000 payments were made totaling more than 10.7 million.

6.Patent use:

The company has been controversial for its alleged use of patents as a competitive challenge. The patent "one-click" may be the best known example of this. the use of a one-click Amazon patent against competitor Barnes and Noble site has led to the Free Software Foundation to announce a boycott on Amazon in December 1999.The boycott was suspended in September 2002.

On May 12, 2006, the USPTO ordered a review of the "One-Click" patent, based on a petition filed by Peter Calveley. Calveley cited as prior art e-commerce patents Digicash previous system of electronic money.

On 22 February 2000 The company was granted a patent for a system of reference for a web-based client, or what is commonly called an Affiliate Program. "The reaction was swift and negative. Industry leaders Tim O'Reilly and Charlie Jackson spoke out strongly against this patent and O'Reilly published an open letter to protest Bezos against 1-click patent and the patent program membership and make a request to "avoid any attempts to restrict the development of Internet commerce.

O'Reilly collected 10,000 signatures for the petition. Bezos responded with his own open letter. The protest ended with O'Reilly and Bezos Visit to Washington DC to lobby for patent reform.

On February 25, 2003, the company obtained a patent entitled "Method and system for a debate on a topic of discussion in the forums on the Internet.

Benoit 7.Chris DVD:

At the end of June 2007, shortly after the death of wrestler Chris Benoit, Amazon sent a special note in pages of search results on the term "WWE" WWE News tragedy. Wrestler Chris Benoit and his wife and son were found dead at home Georgia, and police are investigating the situation as a possible murder-suicide. "

The legend was followed by a photo and a link to buy hits: The Story of Chris Benoit DVD. Amazon.com later removed the message, after numerous complaints from the community of professional wrestling

8.The Humane Society C. UK Amazon.com States, Inc:

Amazon continues to carry two cockfighting magazines and two dog fighting videos although the Humane Society United States (HSUS) contends that the sale of these materials is a violation of federal law. The Humane Society of the United States filed a complaint against Amazon. The HSUS actively advising supporters to write Amazon seeking removal of offensive materials.

Writing campaign accelerated in August 2007 after of dog fighting highly publicized case of NFL quarterback Michael Vick.Some supporters are also calling for a boycott of Amazon to Content animal fighting are removed of the sale.

About the Author

Henry Allen,is an prominent ebook promoter,that specialize in helping people find
the best cost affective way to shop online.You can also find the best ebooks in the…

Henry Allen,is an prominent ebook promoter,that specialize in helping people find the best cost affective way to shop online.Please feel free to compare and comment at http://squidoo.com/thebestofamazon

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