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Super Bowl XLIV bat "end of MASH" to save American moviegoers

Compelling stories about New Orleans and its recovery current by Hurricane Katrina, and the intent of Colts quarterback Peyton Manning for a second Super Bowl ring game fueled public Sunday to Miami Gardens, Florida football ratings have been strong throughout the season.

Most watched TV in the U.S. (Total Viewers) Game Super Bowl XLIV spectators Date February 7, 2010 153 400 000 Super Bowl XLIII February 1, 2009 151 600 000 Super Bowl XLII February 3, 2008 148 300 000 Super Bowl XXXVIII February 1, 2004 144 400 000 Super Bowl XL February 5, 2006 141 400 000 Source: Research in the NFL, Nielsen Media

"It was one of those magical moments that are not often in the sport, "said Sean McManus, president of CBS News and Sports.

Nielsen said Monday that 106.5 million people watched the Super Bowl, the media and in listening to 151.6 million globally. The "MASH" records the average was 105.97 million.

The deleted viewers viewers previous estimate for a Super Bowl record – Thursday, last year between the Arizona Cardinals and Pittsburgh Steelers. This game has been seen by an average of 98.7 million people, Nielsen said.

Super Bowl XLIV scored 45.0, which coincides with the rated NFL championship in 14 years (46.0 Rating Steelers Dallas Super Bowl XXX, January 1996). 7 percent was 42.0 years since the last note.

The "MASH" save notations are proven to be durable and significant television as Babe Ruth's record of 714 home runs in baseball has been the summit of Hank Aaron. Ultimately, it may be difficult to say what program was seen by more people in reality. There is a margin of error in these figures and estimates Nielsen Monday was preliminary and could change with a more detailed Data due Tuesday.

"It is important for all members of the broadcasting community," said Leslie Moonves, CBS Corp. chief executive. " For those who want to write that radio is dead, 106 million people watched this program. You will not find anywhere else. "

Moonves predicted CBS will earn more advertising revenue than any other Super Bowl. Good grades for the game and football in general has also brought CBS to broadcast football matches and other buildings for sale advertising for next season, "he said.

Estimating Nielsen also received praise from Alan Alda, star of "MASH."

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"If" Public MASH "has been eclipsed, probably due in large part to the fact that the country is encouraging New Orleans to succeed in every possible way, "said Alda." Me too, and I could not be happier for them. I love this city. "

There are houses of most American television now (114.9 million) it had in 1983 (83.3 million). It is estimated that 77 percent of households with a television watching "MASH" in 1983, against the audience share of 68 percent on Super Bowl.

Nielsen also measures the United States and may have some World Cup matches were observed more in the whole world. The accurate measurement of television audiences out of the United States is sporadic at best.

Alda wonders if the numbers were too close to declare a new champion. He believes that Nielsen does not include a large number of people watching "MASH" in common is often the case for football, too.

"Do not say I'm competitive, but in part we are talking about sports," he said. "And I really competitive."

McManus did not want bad luck, but the spectators unusually strong for football season Registered gave hope. The NFC championship games and the AFC both had its largest audience since 1980. The growth of HDTV and its appeal to fans sport has also helped.

A competition until the final minutes closed. McManus acknowledged some nervousness Indianapolis, when he jumped in front 10-0 – a defeat in the Super Bowl often drives people away from the party – but New Orleans has roared again.

The Mid-Atlantic Blizzard has also helped CBS. After New Orleans, the market has been noted above the snow in Washington DC, Nielsen said. More people watched the game from their homes in this area instead of going to parties or bars, and Nielsen has done a much better job counting the visitors in the home and beyond.

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"Bad weather in the North and the weather in Florida was a good match for us, "McManus said.

The Super Bowl has also revealed a solid block of launching the new CBS series, "Undercover Boss" the first after party. An estimated 38.6 million people watched the first edition of a show about secret corporate bigwigs are employed as low level in their own businesses, " Nielsen said. This is only the third in a 1996 "Friends" episode and a 2001 "Survivor" show that the most-watched program after the Super Bowl.

Meanwhile, Dorito was a big winner a measure of interest in playing ads during the Super Bowl. TiVo Inc., said the company snack ad with a young tell a man to keep his hands out of their cards and their mother was arrested and played in 15 percent of households with digital video recorder. The CBS promo shot in secret David Letterman, Jay Leno and Oprah Winfrey came in second, followed by the announcement Snicker with Betty White and Abe Vigoda in a football game plans.

In general, However, TiVo has less interest in advertising has in previous years, judging by the number of people living paused to see, "said Todd Juenger, general manager of TiVo research department.

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